Apply Design Thinking & Sponsor User Concepts to Your Customers

Project and Program: Enterprise-wide, DevOps

Tags: Proceedings, SHARE Dallas 2022

Do your modernization efforts often get roadblocked? Do you find after you've deployed a new service that it doesn't meet your end-users needs? Join this session to learn how design thinking & Sponsor Users enable well-validated and user-driven products by creating alignment between cross-functional teams and stakeholders, both at the strategic level and with end users. This session will describe the playbook for creating successful sponsor user relationships, complete with potential pitfalls and an end-to-end case study. Take this and apply it with your own internal teams who are essentially your customers for the product you offer them - the mainframe! It's critical and commonplace today to take a product mindset to delivering internal services, so don't get left behind.

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